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TheFinanceSection.com provides information for educational purposes only. Not financial advice. Data from FDIC, NCUA, CFPB. Health Grades are our editorial assessment. Verify information directly with your financial institution.

© 2026 TheFinanceSection.com

Privacy Policy

Last updated: July 10, 2026

This Privacy Policy explains how TheFinanceSection (“we,” “us,” or “our”) collects, uses, shares, and protects information in connection with TheFinanceSection.com (the “Site”). By using the Site, you agree to this Policy.

Information We Collect

When you use TheFinanceSection, we may collect:

  • Account information: If you sign in with Google, we receive your name, email, and profile picture.
  • Newsletter subscription: Your email address if you subscribe to The Finance Brief or sign up for grade alerts.
  • Usage and device data: Analytics about how you use the Site (pages visited, time on site) collected via cookies and similar technologies, which may include device, browser, approximate location, and online identifiers. This information is not fully anonymous.
  • User reviews: Any reviews or ratings you submit about financial institutions.

How We Use Your Information

  • To provide and improve our services
  • To send you The Finance Brief newsletter (if subscribed)
  • To display your reviews and ratings (if submitted)
  • To analyze usage patterns and improve the site

Data Sharing

We do not sell your personal information. We may share anonymized, aggregate data for analytics purposes. Financial data displayed on the site comes from public government sources and is not personal information.

Third-Party Service Providers

We rely on trusted third-party service providers (subprocessors) to operate the Site. These providers process personal information only on our behalf and in accordance with their own privacy policies:

  • Resend — email delivery for our newsletter and grade alerts.
  • Our hosting and database providers — to host the Site and securely store account, subscription, and review data.
  • Google — sign-in/authentication, Google Analytics, and Google AdSense advertising.

We may also disclose information where required by law, to enforce our Terms of Service, or to protect the rights, safety, and security of TheFinanceSection or others.

Cookies

We use essential cookies for authentication and analytics cookies (Google Analytics) to understand how the site is used. We also allow third-party advertising partners (see “Advertising” below) to set cookies for ad serving and measurement. You can disable cookies in your browser settings, though some site features may not function properly as a result.

Advertising

TheFinanceSection uses third-party advertising companies, including Google AdSense, to serve ads when you visit the site. These companies may use information about your visits to this and other websites (excluding your name, address, email address, or telephone number) to provide advertisements about goods and services of interest to you.

  • Google’s use of advertising cookies (including the DART cookie) enables it and its partners to serve ads to you based on your visit to our site and other sites on the Internet.
  • You may opt out of personalized advertising by visiting Google Ads Settings, or opt out of a third-party vendor’s use of cookies for personalized advertising by visiting www.aboutads.info.
  • For more information on how Google uses data when you use our partners’ sites or apps, see Google’s privacy and terms.

Your Rights and Choices

Regardless of where you live, you may:

  • Access the personal information we hold about you.
  • Correct inaccurate personal information.
  • Delete your account and associated personal data.
  • Unsubscribe from our emails at any time using the one-click unsubscribe link in any email we send, or by emailing us.

How to delete your account. To delete your account and the personal data associated with it (including your reviews and any watchlist or subscription records), email [email protected] from the email address on your account, and we will process your request within a reasonable period. Some information may be retained where required by law or for legitimate operational purposes as described below.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, gives you the right to: (1) know and access the categories and specific pieces of personal information we have collected about you; (2) request deletion of your personal information; (3) correct inaccurate personal information; and (4) opt out of the “sale” or “sharing” of your personal information.

We do not sell your personal information for money. Note that the use of third-party advertising and analytics cookies (such as Google AdSense and Google Analytics) may be considered “sharing” for cross-context behavioral advertising under California law; you can opt out through your browser cookie settings and the ad-choices links in the “Advertising” section above. We will not discriminate against you for exercising any of your privacy rights. To exercise these rights, email [email protected].

EEA/UK Privacy Rights (GDPR)

If you are located in the European Economic Area or the United Kingdom, we process your personal information on the following lawful bases: your consent (for example, when you subscribe to emails or accept non-essential cookies); our legitimate interests in operating, securing, and improving the Site; and, where applicable, compliance with legal obligations. You have the right to access, rectify, erase, restrict, or object to the processing of your personal information, the right to data portability, and the right to withdraw consent at any time. You also have the right to lodge a complaint with your local supervisory authority. To exercise these rights, contact [email protected].

Data Retention

We retain personal information for as long as your account or newsletter subscription is active, and thereafter as needed to comply with our legal obligations, resolve disputes, enforce our agreements, and support legitimate operational purposes. When information is no longer needed, we take reasonable steps to delete or anonymize it.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

Contact

For privacy-related inquiries or to exercise your rights, please contact us at [email protected], or by mail to:

TheFinanceSection
5013 S Louise Ave #545
Sioux Falls, SD 57108